Digital Marketing Manager

New Museum of Contemporary Art
June 22, 2022
235 Bowery, New York, New York
Job Type
Location Type?
Work at location


Job Title: Digital Marketing Manager

Department: External Affairs

FLSA Status: Exempt

Employment Status: Full- Time

Union Position: Yes

Grade Level: 3

Salary: $65,563.20

Reports to: Director of Marketing and Digital Strategy


Position Overview

The New Museum seeks a Digital Marketing Manager who will be a key contributor to the New Museum’s digital marketing, communications, and content strategies. This role is responsible for the implementation and tracking of website updates, digital and email marketing campaigns, collaborating on social media strategy and execution, and building awareness for the New Museum’s exhibitions, programming, and partnerships through robust content production and distribution across digital platforms. An experienced project manager, the Digital Marketing Manager is an integral member of the Department of External Affairs team and reports to the Director of Marketing and Digital Strategy.


Maintain and steward newmuseum.org

  • Oversee current web production, including content development and production, feature set development, and analytics
  • Work with other Museum departments to update content (event pages, exhibition pages, visit page, membership page, etc.) in a timely manner, and in conjunction with institutional messaging
  • Update media on the exhibition pages as it becomes available (including installation photos, press releases, video, social media content, etc.)
  • Work closely with affiliated organizations (Rhizome and NEW INC) to promote and market events and initiatives
  • Under the guidance of the Director of Marketing and Digital Strategy, serve as point-person for designated digital and marketing projects, including liaising with internal stakeholders, and external vendors and partners to develop timelines and ensure deadlines are met
  • Manage and track analytics across digital platforms and implement data-driven decisions to improve and evolve the New Museum’s content, marketing, and digital strategies

Manage email marketing content and strategy

  • Oversee the Museum’s email marketing program, ensuring consistent quality, formatting, tone and voice, and maintaining lists and audience segments
  • Develop and manage institutional email calendar and timelines for all email communications (newsletters, invitations, etc.), ensuring campaigns are created and deployed on schedule
  • Work with Director of Marketing and Digital Strategy to determine content for bimonthly e-newsletters; design, route, test, and deploy
  • Supervise design of email communications by Development, Education, and Retail departments, offering guidance and ensuring consistent formatting, quality, and tone and voice
  • Train and grant appropriate access to content creators across departments where appropriate
  • Monitor statistics and share campaign reports; make data-driven recommendations for improving email engagement and ensuring successful campaigns
  • Strategize and implement ideas for email acquisition online and on-site
  • Create new email templates as necessary


Project Management

  • Provide project coordination for the redesign of the institutional website, newmuseum.org, including vendor management and communications, interfacing with internal stakeholders, and timeline tracking
  • Design and implement workflows for multi-departmental procedures across the museum
  • Coordinate a variety of small to large special projects and initiatives, facilitating communication among cross-functional collaborators and establishing and enforcing timelines and deliverables
  • Be a key stakeholder contact, clarifying strategic requirements, clearly translating complex ideas into concrete solutions, and managing diverse organizational expectations
  • In consultation with Director of Marketing and Digital Strategy manage work of outside vendors and contractors for the New Museum website and digital marketing efforts
  • Establish, document, and enforce production standards, and ensure that the New Museum’s digital products conform to consistently high production values and provide elegant user experiences


Additional responsibilities

  • Follow new technologies and proactively ensure that the New Museum strives for industry best practices with regards to digital experiences through monitoring of activities in the digital cultural space both nationally and internationally
  • Collaborate on the creation of engaging content for an array of digital communications, including website, email, and social media
  • Update digital signage in lobby on an ongoing basis




  • Minimum 3–5 years of experience in digital marketing or related field
  • Strong knowledge of Mailchimp (familiarity with the API and 3rd party integrations a plus)
  • Experience with Google Analytics
  • Experience working with the latest web and mobile production standards and practices, social media tools and platforms a plus
  • Fluency in Adobe Creative Suite and Microsoft Office
  • Demonstrated experience working managing the development of marketing campaigns, digital products, technologies, and experiences
  • Fluency in HTML and CSS, with a working knowledge of PHP a plus
  • Knowledge of Terminal and SSH, Git and GitHub a plus
  • Exceptional organizational skills and a keen eye for design and detail
  • Experience with project management tools (Asana a plus)
  • The ability to prioritize and manage requests from various stakeholders
  • The ability to juggle multiple projects on deadline, work under pressure, and take initiative
  • Humor, kindness, empathy, and the ability to accept and manage feedback
  • Excellent writing and proofreading skills
  • A proficiency with internet culture and close familiarity with the tools and the landscape of the digital world



  • Ability to design and implement user testing scenarios
  • Knowledge of Amazon AWS, particularly CloudFront and S3
  • Interest in contemporary art and museums
  • Experience working at a non-profit or arts



We offer a full comprehensive benefits package that includes Medical, Dental, Vision, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Health Reimbursement Program through the Difference Card, Commuter Benefits Program through the Difference Card, Voluntary Short Term Disability Plan and Long-Term Disability, Life Insurance, Retirement Plan, and other voluntary benefits.


Paid Time and Holidays Off

We offer full-time employees 15 days of paid time off, 8 sick days off and 13 holidays off as applicable through the fiscal year.


To Apply
Please send a cover letter along with a professional resume to: marketing@newmuseum.org with the subject line “Digital Marketing Manager.”


We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this JD describes you, then please apply for this role. 


The New Museum's mission is simply "New Art, New Ideas."  Founded in 1977 by curator Marcia Tucker with a bold vision of presenting contemporary culture in a critical and scholarly context, the New Museum has been a leader among contemporary art museums for over 40 years and is among the most respected internationally for its risk-taking curatorial program. The New Museum is a center for exhibitions, information, and documentation about living artists from around the world, focusing on emerging and under-recognized voices, and providing a platform for the artists who are defining our cultural moment.  In 2007, the New Museum made history with the inauguration of its first permanent building at 235 Bowery designed by the Tokyo-based firm SANAA. Since opening in its new location, over 4 million have visited or attended programs and events, and the Museum has 155 exhibitions featuring over 600 artists from 60+ countries in our galleries, as well as over 1,200 public programs ranging from live performances, conferences, residencies, screening, after-school programs, and family days.

With a current staff of approximately 145 people and an annual budget of $13.4M, the museum is preparing for the start of construction of a new building adjacent to the current site. The new seven-story, 60,000 square foot building will include three floors of galleries, doubling the Museum’s exhibition space, along with additional space for the Museum’s many community and education programs, a permanent home for its cultural incubator NEW INC, as well as increased public amenities and improved vertical circulation.

For more information about the New Museum and its programs, please visit www.newmuseum.org.


Equal Opportunity Employer

The New Museum of Contemporary Art believes that all persons are entitled to Equal Employment Opportunity, and we do not discriminate against our staff members or applicants for employment because of race, creed, color, religion, national origin, gender identity and expression, sex, age, disability, marital status, political affiliation, sexual orientation, genetic information, or veteran or citizenship status provided they are qualified and meet the requirements for the job. The New Museum provides Reasonable Accommodation to candidates with Disabilities. As per New York State Guidelines, all candidates hired must be vaccinated with the COVID vaccine.


Please learn more about New Museum's Commitment to Racial Equity



Application Instructions

To Apply
Please send a cover letter along with a professional resume to: marketing@newmuseum.org with the subject line “Digital Marketing Manager.”

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